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Green Cleaning Parties Featured on Good Morning America

Party2Win client Women's Voices for the Earth has taken the Tupperware party into the 21st Century with its “Green Cleaning Parties.” And ABC's Good Morning America featured these eco-friendly gatherings in a recent segment.

“This idea actually came from one of our members,” says Erin Thompson, Senior Campaigns Organizer for Missoula, Montana-based WVE. “As we were trying to come up with new ways to advocate for safer household products and spread the word of this important work to more people, one suggested the Tupperware party model.”

WVE created Green Cleaning Parties Kits and launched the party program. The Green Cleaning Party Kits – packed with an informational DVD, facts about the dangers of some chemicals in conventional cleaners, advocacy scripts for corporate and congressional targets, and recipe cards for non-toxic cleaning products are part of WVE’s Safe Cleaning Products Initiative, a national campaign to reduce women’s exposure to chemicals in cleaning products.

WVE’s success is measured by the growth of their membership, the number of parties, money raised, and the results of an aggressive PR strategy that has earned no less than 50 individual media hits, including local and national magazines and television, in the first six months of the program.

The organization is also making the program accessible for Spanish speakers using Party2Win. Asked what’s next in their plans for the Green Cleaning Party program, WVE’s Erin Thompson explains, “The continued media stories consistently bring new party hosts to us and help us spread the word about toxic chemicals in cleaning products. For example, the day after Good Morning America aired, we had 50 new hosts signed up. Our job now is to continue to engage these party hosts as advocates for long-term policy changes.”

So take it from this Party2Win success story. Just as with the environmentally friendly recipes that WVE supporters master at the Green Cleaning Parties, the right ingredients can make your organization a powerful agent of change. Combine one part great idea for social advocacy and one part talented and dedicated staff, add a large serving of enthusiastic supporters and finish with a healthy dose of earned media. Pour it all into the internet’s best grassroots event management software, Party2Win, and get ready to take your organization to new opportunities and new challenges.

Posted by David Salie at 10:34 PM on 09/09/08
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Author Cleans Up with Book Parties

Author and PartyLaunch client Alisa Valdes-Rodriguez has a reputation. Not only is this talented writer known as the “Godmother of Chica Lit,” having led the market for English language novels catering to Latina readers, but she also has shown herself to be a state-of-the-art marketing maven. Always ahead of the curve in finding innovative ways to connect with fans of her “Dirty Girls” series of novels, Alisa has once again pushed the envelope by launching a successful round of “Dirty Girls Book Parties” for the launch of her newest book release.

http://www.partylaunch.com/dirtygirlsbookparties

Alisa used her own web site, her blog, a clever contest, pre-launch interviews and more to promote a new kind of book launch party for the release of her fifth novel, “Dirty Girls on Top.” Alisa's marketing savvy, combined with the powerful organizing tools of PartyLaunch.com, succeeded in recruiting over 50 book launch parties nationwide to celebrate the new novel, engage her most enthusiastic fans, bring in new readers, and – most of all – promote sales.

Some of the parties featured fun, cosmo-sipping, “Sex and the City” themes. Hosts of other parties focused on girl-talk and gossip. On several evenings, Alisa joined simultaneous parties with a live online chat. “The fact that we’re actually IM-ing her at her house,” one host said, shaking her head. “At a reading all you get to say is ‘I liked your book’ and then keep moving.”

With Alisa’s “novel” approach to growing her empire (she’s going multi-media, with a Nickelodeon tv series based on her teen novel and a feature film based on her first novel in the works), Alisa’s reputation for innovation is guaranteed to grow. So keep your eyes on the career of this ambitious “sucia,” and while you’re at it, buy her book, and attend – or, even better – host a Dirty Girls Book Party yourself.

PartyLaunch.com is the web-based subscription service that makes it easy and fun for customers and enthusiastic fans to share their support for new products and great companies. For more information about how PartyLaunch.com can help your PR and marketing efforts, contact David Salie at 202-471-1125 or dsalie@partylaunch.com

Posted by David Salie at 12:25 PM on 07/24/08
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Dirty Girls Book Parties

What happens when bestselling author Alisa Valdes-Rodriguez, founder of the "Chica Lit" movement, joins forces with Party2Win for the summer 2008 release of her newest novel, "Dirty Girls on Top"? You get a clever, word-of-mouth marketing campaign with PartyLaunch.com that is taking the publishing industry by storm!

Called "The Godmother of Chica Lit" by Time Magazine, Alisa Valdes-Rodriguez is a bestselling author and savvy trendsetter. In anticipation of the release of her fifth novel in July, Valdes-Rodriguez teamed up with PartyLaunch.com to organize launch parties during the week of July 8th. The goal? Parties all over the country, each with fun themes, confident, imaginative hosts, and guests ready to "make history, one fiesta at a time."

For more information, and to host or attend a party near you, go to www.partylaunch.com/dirtygirlsbookparties.

Posted by David Salie at 01:04 PM on 06/26/08
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One Million Strong

Planned Parenthood Action Fund is bringing one million voters to the polls this November, and it all begins with you.

www.party2win.com/plannedparenthood

By signing up to host or attend a house party during the One Million Strong National House Party Campaign, you’ll be joining thousands of other Americans who want to take the next step.

What's the One Million Strong Campaign?

You already know about John McCain’s dangerously out-of-touch record on issues that affect women’s health. But it turns out that many, many Americans don’t have this vital information. Planned Parenthood Action Fund needs your help to change that. The house parties are your chance to talk to family, friends, co-workers and neighbors. Let them know about John McCain’s extreme anti-women's health record.

The One Million Strong National House Party Campaign isn't just a chance to educate your friends and throw a fun party! Every dollar raised supports your local Planned Parenthood action organization!

So visit www.party2win.com/plannedparenthood to learn more and to host or attend a One Million Strong house party!

Posted by David Salie at 10:34 AM on 06/20/08
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See Party2Win at the Kintera User Conference

If your organization uses Kintera, be sure to see Party2Win at the Kintera User Conference in Washington D.C. We're co-sponsoring the event and will have a table at the conference from April 29 through May 1. Be sure to stop by and see how Party2Win links right into your Kintera database! We'll work with you to integrate the programs so that party activity is immediately captured in Kintera. Sync contributions, see activity logs when supporters sign up to host or attend an event, view relationships between supporters and much more.

Posted by Lynn O'Connell at 06:43 PM on 04/17/08
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